A new initiative for the 2025/26 season that will see meals provided to children experiencing food poverty in Milton Keynes for every home shirt sold.
In partnership with Zenko Protocol, a technology platform driving innovation for good, and Surplus to Purpose, a leading social enterprise tackling food waste across the UK, the club will help deliver meals to local children through community-based projects. Distribution will be supported by Cleo: Sports for Good, in collaboration with schools across the city.
This initiative places community at the heart of the club’s identity, ensuring that fans can make a tangible difference just by showing their colours this season.
Speaking to the Club’s website, MK Dons Chief Executive Neil Hart said:
“This is a campaign we’re extremely passionate about. Football clubs have the power to do more than just bring people together on a matchday – we can be a force for good in our communities. Buy a Home Shirt, Feed a Child is a perfect example of that.”
“The more home shirts we sell, the more children we’ll be able to support. It’s a simple way for our fans to make a real difference here in Milton Keynes, and we’re grateful to our partners and the local schools helping bring this campaign to life.”
